The Cashmere Sale!

The Cashmere Sale Ponchos

Well it certainly seems like winter is well and truly here. Time to snuggle up in lovely warm clothes. But, let’s be honest, how glamourous and sexy does your winter wardrobe make you feel? Well worry not, I have the solution: The Cashmere Sale!

I was very lucky to recently be asked to model for this fabulous new business, so I have seen and worn these beautiful clothes and accessories and they are VERY special.

I knew I needed to spread the word, so I asked Emma Sharp, the founder, to answer a few questions for me.

The Cashmere Sale PonchoHow did ‘The Cashmere Sale’ come about?

Its all thanks to my brother really. He is a wonderfully gifted designer who sells under his own label ‘William Sharp‘ to Harrods, Harvey Nichols and Fortnum & Mason in the UK as well as various other stores around the world. I have watched his business grow over the years and then one day I suddenly had an idea for my own business. I approached my brother and asked him whether I could buy any remaining stock at the end of the season so that I could sell it at private events at a discounted price. Thankfully he thought it was a great idea and so The Cashmere Sale was launched!

Emma Sharp founder of The Cashmere SaleWhat is your background?

I have always worked for national newspapers or magazines. For the last 10 years I have worked for the biggest publisher in the UK, working across magazines such as Marie Claire, Woman & Home and most recently Horse & Hound. I have always taken great pride in my career but once my husband and I moved out of London and started a family, I found it more and more difficult to give both my job and my family 100%. I could never get the balance right and a demanding job in London with a long commute meant that I barely got to see my son during the week. I had my 2nd child nearly a year ago and that’s when I decided to say a fond farewell to my career in London and officially launch The Cashmere Sale

The Cashmere Sale TopsWhat are your aims for the business?

I really want to get the right balance between work and home life, although I often wonder whether that’s possible! My business is fairly seasonal, so most events are arranged between September and February. I love getting to know my clients and really enjoy the intimacy of doing sales at people’s houses. Many woman arrive, a little stressed, clearly thinking about all the things going on at home, but as soon as they are handed a glass of wine and then glance over at the abundance of cashmere filling the room, they relax and really start to have fun. It’s all about shopping in a relaxed and comfortable environment and treating themselves to a little bit of luxury that makes them feel and look great.

The Cashmere Sale Top and Hat Laura LawtonWho are your customers?

My brother is so clever. He designs clothes and accessories for women from 18 to 80. In my opinion that’s why the William Sharp brand is so successful. The range of appeal is reflected in my customers who are wonderfully varied, but they all share one thing – an appreciation and passion for good quality, timeless cashmere! I really enjoy watching someone pull on a poncho or wrap a scarf around their neck. They suddenly start smiling and almost wriggle into the comfort of the cashmere. That’s when I know that they’ve found something they love.

How can people get to see your products?

I do corporate events and private events, but I will be exhibiting for the first time at the Wealden Times Mid Winter Fair at Bedgebury Pinetum from 21st – 23rd November which I’m really excited about as the setting looks amazing.

The Cashmere Sale Pink ScarfSo what are your personal favourites?

I absolutely love the cashmere ponchos. Wear them with skinny jeans and knee length boots for a super cool, super sexy look or with a pair of flats to be casual and stylish. The great thing is that you always look good! When I was heavily pregnant I wore my poncho every day when I commuted up to London. Despite feeling fat and very unattractive a lot of the time, I always walked with my shoulders back and my head held high because my fabulous grey poncho always made me feel better

I love the bright scarves with the subtle crystal design on them. They make a fantastic Christmas present for anyone as they are so ageless. However, I do think that we focus so much on everyone else at Christmas, that sometimes it’s important to treat ourselves too!

Well, Emma, I couldn’t agree more!

Ladies, you all deserve at least one item! GO SHOP! 🙂

http://www.thecashmeresale.co.uk

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